Pure & Original Canada is the official Canadian distribution site for Pure & Original — a premium natural paint brand rooted in a long tradition of craftsmanship and artistic expression. Our mission is to bring beautiful, high-quality, eco-friendly paints and finishes to designers, homeowners, and professionals across Canada, helping transform spaces with color, texture, and timeless style.
Our story began in 2006 when founder Erwin Floor embarked on a personal journey to capture the elegance of Belgian countryside architecture through paint. Inspired by rich hues, soft textures, and the play of light and shade, Erwin connected with a family-run paint factory in Belgium that had perfected natural paintmaking for over seven decades. What started as a personal project soon became Pure & Original — a brand defined by passion, craftsmanship, and a commitment to quality.
Today, Pure & Original continues to produce its paints in that same Belgian factory, combining traditional techniques with modern innovation. Our products are proudly manufactured with care, using natural ingredients and organic pigments that deliver depth, richness, and lasting beauty. Pure & Original paints are known for their wide range of finishes — from matte and textured lime-wash to lustrous metallics and architectural stone effects — offering creative solutions for interiors and exteriors alike.
At Pure & Original Canada, we are passionate about sustainable, low-impact manufacturing. Our natural paints reflect our core values of quality, environmental respect, and artistic expression — ensuring that every brush stroke not only enhances your space, but also aligns with responsible design principles.
Whether you are renovating a home, completing a commercial project, or simply exploring new ways to enrich your environment, Pure & Original Canada is your destination for premium natural paints that inspire creativity and elevate every surface. |
